Wild actress Reese Witherspoon has announced the launch of Draper James, a retail brand with a focus on fashion, accessories and home decor inspired by the American South.

The brand is named after Witherspoon's grandparents, Dorothea Draper and William James Witherspoon, and includes dresses, accessories, stationery, blankets, and pillows. Witherspoon commented 'I created Draper James to honour my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today'.