Swedish music producer and DJ Avicii has teamed up with Volvo to star in its new video and brand campaign, A New Beginning, released May 8.

The video, which was shot in Stockholm, features the song Feeling Good, recorded by Nina Simone 50 years ago, which has been reproduced by Avicii. He commented 'I've loved the song for a long time... So when I found out that was the song that Volvo Cars wanted in the music video I was really excited and happy to do something with it. I wanted to create something new, and at the same time stay true to the original'.