Jane the Virgin star Gina Rodriguez has been announced as brand ambassador for fashion brand Kipling and the face of its summer 2015 campaign, launching May 4.

The actress will also help launch the label's Make Happy movement, by visiting a university campus in California and 'bringing happiness to students', and inspiring others to continue the initiative. Rodriguez commented 'To me, Kipling has always embodied the perfect blend of comfort and femininity. When I was a teen, I saw my first Kipling bag with the cute monkey and wanted one so bad but couldn't afford it. I saved my allowances and eventually bought my first one all by myself. I kept that bag for over 10 years. Now I get to be a part of this beautiful movement. I love the way life works itself out - it's full circle'.