The Saturdays' Mollie King has been announced as the new face of Magnum Pink Raspberry and Magnum Black Espresso ice cream, following in the footsteps of Rosie Huntington-Whiteley who headed up a Magnum campaign last year.
The two ice cream flavours are designed to reflect the two sides of people's personalities, with raspberry reflecting playfulness, and espresso representing sophistication. King said she's 'thrilled' about the partnership, adding that Magnum's given her 'creative control to create a unique installation-style experience' inspired by the two ice cream flavours.