Britain's Got Talent judge Amanda Holden has joined forces with Alpen to help launch its Brighter Mornings campaign, encouraging the public to try Alpen for seven consecutive days and see how the recipe can 'brighten up their mornings'.

Holden commented 'With my busy schedule and early starts, eating a bowl of Alpen in the morning has really helped me... It tastes great and contains 100% natural ingredients - my favourite is the no added sugar version in the blue pack!'.