Rapper Professor Green has been announced as the new patron of Campaign Against Living Miserably (CALM), the charity dedicated to preventing male suicide in the UK.

Men's brands Lynx and Topman have also committed to lending their support to the initiative. Professor Green commented 'We need to get the message out to young men that talking and asking for help when things go bad is what everyone should be able to do, whatever their gender, and it's fantastic to see brands like Lynx and Topman put their weight behind CALM and help create the cultural change which will help save lives'.