Brewer Charles Wells has named comedian Bob Mortimer as the face of its flagship beer, Bombardier.

Mortimer will star in its new ad campaign, to be launched on St George's Day, April 23. Mortimer commented 'I enjoyed the previous Bombardier campaign and love the fact that it symbolises great camaraderie - just like going to the pub with your mates. It represents a slightly irreverent way of doing things but always with a twinkle in the eye and I'm looking forward to following the Bombardier's unique take on events over the summer'.