Adriana Lima stars in H&M campaign


08 04 2015

Supermodels Adriana Lima, Joan Smalls, Natasha Poly and Doutzen Kroes have teamed up to star in H&M's summer 2015 campaign, appearing in a print campaign and a commercial featuring the song Sun Is Shining by Axwell /\ Ingrosso, previously part of Swedish House Mafia.

The campaign is based on 'modern bohemia', with designs including paisley sundresses, tie-side bikinis and lace-front tops. The ad debuts online April 30, and features the models taking on the role of action heroes.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.