Reebok has released a new video featuring Kendrick Lamar as part of its partnership with the rapper, which was first announced last year.

Lamar is seen modelling the brand's Ventilator Day Glo shoe, and Todd Krinsky, Reebok VP of Classics, said 'At Reebok, we seek to inspire people to be the best version of themselves - physically, mentally and socially, and Kendrick lives and breathes this message. In 2015, it's no longer cool to blend in with the crowd. Kendrick has his own style and encourages kids to do the same. We couldn't ask for a better person to represent our brand'.