Former basketball player Shaquille O'Neal and actress/singer Bella Thorne have teamed up with American brand Pebbles Cereals for its new campaign, which aims to see which flavour 'has the most passionate fans' - Fruity Pebbles or Cocoa Pebbles.

O'Neal is leading Team Fruity, while Thorne heads up Team Cocoa, and fans are encouraged to choose a side and vote at www.TeamPebbles.com for a chance to win a number of prizes. Thorne said 'I'm a huge fan of Cocoa Pebbles and am pumped to lead Team Cocoa', while O'Neal commented 'Fruity Pebbles brings out the big kid in me'.