England rugby player Danny Cipriani has been named official ambassador for a2 Milk's Welcome Back to Milk campaign, which aims to help educate those who find it difficult to stomach ordinary milk.

Cipriani commented 'Milk has always been a vital part of my training regime, but for some reason ordinary milk was making me feel lethargic and bloated. Since I discovered a2 Milk I have been feeling fantastic. I know a2 Milk has become huge in Australia where it was initially launched and I once lived. I want to do the same here and help change the lives of kids and adults who have had trouble with ordinary milk like me. It has changed my life - I want to encourage others to try it for themselves'.