Strongbow Hard Apple Ciders has launched its new TV ad, starring legendary Star Trek actor Sir Sir Patrick Stewart.

Stewart, who'll also feature in traditional and paid media, digital, PR and experiential marketing, commented 'As a cider fan, the idea of working with Strongbow was very appealing, and the tone of their creative idea paired perfectly with my own. We had a great time filming the spots, and I'm looking forward to my continued support of the campaign in the months ahead'.