American actor, musician and director Adrian Grenier has been announced as Dell's first ever Social Good Advocate, and will collaborate with the company to promote healthier, more sustainable choices and actions through digital storytelling and advocacy.

The partnership comes as part of the Dell 2020 Legacy of Good Plan, which promotes the idea that technology can effectively change our planet if it's utilised in the right way. Grenier commented 'With our mutual interest in driving sustainability in business, film and music and supporting entrepreneurs, the partnership with Dell was an organic fit. Conspicuous consumption gets plenty of attention in our culture already. We're going to work together to make conscious consumption sexy'.