New York Rangers ice hockey player Henrik Lundqvist has been revealed as TAG Heuer's latest brand ambassador, joining other sporting celebrities including Cristiano Ronaldo, Maria Sharapova, Kei Nishikori and Jenson Button in the role.

Lundqvist commented 'I am very excited to be joining such an iconic global brand like TAG Heuer... We share the same outlook on life: the #DontCrackUnderPressure message is one that I live by every day and every game. I look forward to many exciting adventures with TAG Heuer in the future'.