Brazilian model Luma Grothe has been announced as the new L'Oréal Paris Spokesperson, joining other faces of the brand including Karlie Kloss, Barbara Palvin, Lara Stone, and Doutzen Kroes.

Grothe, who's modelled for leading fashion names such as Burberry, Vivienne Westwood and Versace, said 'I am deeply honoured to represent such an inspirational brand. 'Because You're Worth It' is much more than the legendary slogan I grew up with, it's a motto that embodies a timeless attitude that continues to resonate with my generation. L'Oréal Paris has been promoting the beauty of diversity for generations, showing women that self-confidence is the key to wellbeing'.