TV and radio presenter Jeremy Kyle has joined forces with Racing UK to front its new marketing campaign to encourage people to subscribe to watch its coverage of the Cheltenham Festival, March 10-13.

Kyle commented 'Racing UK is a racing organisation owned by the racecourses. It's synonymous with quality racing, not least the Cheltenham Festival, and I am delighted to support it. The Cheltenham Festival is the one week of the whole year which I block off before anything else. I hire a house and go down for the whole week'.