Gwyneth Paltrow has joined forces with organic skincare brand Juice Beauty for a long-term partnership, in which the actress and goop founder holds the title of Creative Director - Makeup.

Paltrow, who releases a collection with the brand in late 2015, commented 'Our priority is our readers, so we only recommend products that we believe in, have tried, and love. We are always looking for clean products that fit our values and what the goop audience wants. When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients and we are thrilled to be partnering with them in both make-up and skincare'.