American musician and The Voice UK judge i.am " class="align-top text-decoration-none text-primary"> will.i.am has joined forces with The Wall Street Journal to star in its Make Time global brand campaign, which showcases 'ambitious, successful and intellectually curious readers who make time to read the Journal'. will.i.am stars alongside fashion designer Tory Burch and Chief Executive Officer of SAP Bill McDermott, who are described by the title as representing the 'wide-ranging successes and interests of subscribers who reap the benefits of reading the Journal despite increasing demands on their time'.