Olympic cyclist and Tour de France winner Sir Sir Bradley Wiggins has announced a partnership with performance roadwear brand Rapha, which has designed the kit the WIGGINS team will wear throughout the year.

The deal was brokered by XIX Entertainment, with the range expanding into a wider range of clothing over the next three years. The design is inspired by British cultural icons such as Bobby Moore and The Who, and represents 'the style, heritage and dynamism of the British pioneer'.