Mountain Dew has announced a multi-year partnership with Oklahoma City Thunder basketball player Russell Westbrook.

Westbrook, who appears in the brand's It All Starts with a Kick campaign, commented 'Becoming part of DEW Nation just felt really organic and authentic for me. The brand is an instigator - it's about creativity and looking at life through your own lens and living it the way you want to live it. Those are all attributes that are core to who I am'.