US actress Eva Mendes has collaborated with American store Walgreens and beauty brand Maesa to launch a professional cosmetics line, CIRCA, which targets a multicultural market with a range designed to work across a wide variety of skin tones.
Mendes, who'll act as creative director, commented 'I've been involved with the beauty industry for a long time and wanted to help create a cosmetic line that could reach a wide variety of women. As a Latin woman, it was important to me that we create a line of products that work for all women and is accessible without compromising quality'. The line is available from Walgreens stores across the US.