Sportpax, the sports backpack maker, has appointed Blunt Communications to handle its PR and social media.

The brand's football design was recently worn by Victoria Beckham, who posted an Instagram photo captioned 'Bag inspiration AW 15'. Founder of Sportpax, Tony Brown, said 'We have only been trading for a couple of months, but Victoria Beckham wearing our backpack has seen an incredible response. Sportpax will have more designs coming out over the next few months - I hope she likes our rugby and tennis versions'.