Rising South Korean actress Claudia Kim has been named as the brand's first Asian celebrity face, exclusively throughout Korea, with the partnership extending to other countries in Asia in July.

Brown commented 'I am excited and proud to have Claudia as the brand's first Asian face. She is a classic natural beauty with healthy glowing skin and represents the brand's philosophy of "be who you are beauty" with a positive spirit and inner confidence'. Kim, who stars in the upcoming film Avengers: Age of Ultron, said 'I'm thrilled to be the first Asian model for this global brand. I have always loved Bobbi’s makeup and have been using her Long-Wear Gel Eyeliner for years'.