Former Irish rugby player Brian O'Driscoll has joined forces with Coca-Cola for next year's Rugby World Cup, and has been announced as campaign ambassador for the drinks brand's sponsorship of the event.

O'Driscoll, who recently joined BT Sport's rugby team as an expert analyst, said 'I'm really excited to be working with Coca‑Cola for Rugby World Cup 2015 and see this as an opportunity to bring the game to a wider audience. As a former professional sportsman, I'm a passionate believer in the importance of leading an active, healthy lifestyle and understanding the benefits of physical activity'.