PR agency Publicasity, which works with a variety of consumer brands in sectors including food and drink, travel and tourism, retail, home and fashion, has been acquired by international marketing and communications group Porta Communications PLC.

Zoe Ward-Waring, UK Managing Director at Publicasity, said 'After 36 years of trading as a successful independent business, we now feel the time is right to become part of something much bigger and more integrated. Joining Porta is a fantastic opportunity for Publicasity to really strengthen our position in the market and be able to offer our clients a wider breadth of services and our colleagues even greater career opportunities'.