US rapper Kendrick Lamar has joined forces with Reebok, and is to feature in the footwear brand's global campaign celebrating the 25th anniversary of its iconic Ventilator shoe, as well as create his own limited edition capsule collection for autumn/winter 2015.

Lamar, who'll also work with Reebok's youth programmes, features in a new video celebrating the 'limitless potential of youth', and pays homage to children in Lamar's hometown of Compton, California. He commented 'Reebok has a history of helping kids in the community realise their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger'.