Latvian model Karlina Caune has been announced as the new face of Elizabeth Arden, and will appear in the brand's spring/summer 2015 ad campaigns, marketing programs and public relations events.

Caune, who has previously starred in Tom Ford and Giorgio Armani campaigns, will also be an active participant on the brand's digital and social media platforms. Caune said 'I am honoured to join this iconic brand. Not only have I always loved the products, but Elizabeth Arden as well. She was a woman ahead of her time and her philosophy about embracing women's natural beauty is inspiring to me'.