Comedian and actor Harry Enfield has teamed up with Save the Children to star in the charity's Christmas Jumper TV campaign, which is a spoof video of the famous 2012 Whatever's Comfortable TV ad by Southern Comfort.

The video encourages the public to 'make the world better with a sweater' for the charity's annual Christmas Jumper Day, December 12. Enfield said 'When the director Paul Weiland rang me up and said we want you to mirror this bloke from a really famous advert; we think he looks exactly like you, I was obviously really flattered and leapt at the opportunity'.