US rapper Tyga has announced a partnership with Shine Papers, inventors of 24K gold rolling papers, and will serve as the face of the brand and Creative Director on new projects.
The multi-platinum recording artist has invested $5m, and commented 'I recognise Shine as innovators and tastemakers in their industry. These are the same qualities I try to embody as an artist so it was a natural fit'. Miley Cyrus previously collaborated with the brand, and sold 24K gold rolling paper packs as tour merchandise on her Bangerz Tour.