Cadbury and ITV have joined forces to release a series of short films starring Fearne Cotton, Keith Lemon, Paddy McGuinness, Christine Bleakley, Phillip Schofield and Stephen Mulhern.

Directed by Toby Baker and airing throughout November and December, the ads showcase the celebrity's talents, tricks, games and gifting skills for Christmas. Matthew Williams, Marketing Director at Cadbury, said 'These unscripted short films really represent those irrepressibly joyful moments that we all love to experience over Christmas and, most importantly, share with our friends and families'.