Max Factor has released a new ad as part of its 100 Years of Glamour celebrations, featuring US actress and brand ambassador Gwyneth Paltrow.

This year, Paltrow has posed for photos celebrating some of the world's most iconic beauty looks, including Audrey Hepburn (50s), Brigitte Bardot (60s) Farrah Fawcett (70s) and Madonna (80s). Her latest shoot is Marilyn Monroe inspired, complete with a 40s statement lip and volumised lashes.