Robert Webb has teamed up with the Post Office for its first Christmas TV campaign in over five years, which highlights the organisation's continued digital development.

The comedian and actor plays the Minister of Christmas alongside a dachshund sidekick, and helps various celebrity customers in the setting of a modern post office, including appearances from Pixie Lott, Amanda Holden, Gino D'Acampo and Jim Carter. Chief marketing officer Peter Markey commented 'The ads are very digitally led. We felt it was important to show how we've changed our position and are leading the way'.