Ronda Rousey has been revealed as the new face of Buffalo David Bitton, becoming the first ever MMA fighter to land a fashion campaign and the first female face of the brand.

Rousey, who's currently UFC Women's Bantamweight Champion, commented 'I feel really honoured to be taking the first steps into this industry. I never had the confidence when I was younger to dress well, and avoided any type of fashion and femininity, and I'm enjoying the chance to embrace it at this point in my life'.