Justin Bieber has lent his support to Matalan's Alphabet Scarves campaign to raise money and awareness for Alder Hey Children's Hospital in Liverpool.

Bieber and other celebrities, including Britney Spears, Sarah Jessica Parker, Abbey Clancy and Kylie Minogue have posted pictures of themselves wearing the colourful scarves with their initial displayed to show support. All money raised from the campaign will go towards a new children's hospital, education and research centre, Alder Hey in the Park, set to open in 2015.