Beyoncé Knowles has teamed up with Topshop to create an as yet untitled activewear brand, forming a 50/50 partnership with the store which is currently listed as Parkwood Topshop Athletic Ltd.

Sir Philip Green said 'We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland', adding that the brand would have its own creative director and designers. The line is set to include clothing, footwear and accessories suitable for activities including dance, yoga and fitness. Knowles commented that she intends to 'create and produce a technical and fashion-led collection'.