Journalist and TV presenter Rosie Boycott has teamed up with food campaign group London Food Link and the UNICEF UK Baby Friendly Initiative to campaign for London councils to do more to support new mums and give advice about breastfeeding.

Boycott commented 'We are calling on all London borough councils to introduce the UNICEF UK Baby Friendly Initiative for all the community services they run. This programme should ensure that all parents make informed decisions about feeding their babies and are supported in their choice'.