Into The Blue singer Kylie Minogue has been announced as the new face of underwear brand sloggi, starring in a series of ad campaigns from autumn/winter 2014.

Roman Braun, Global Head of Brand, said 'We are very proud to link with Kylie Minogue, a strong, beautiful artist bursting with energy', while Minogue commented 'I love how the brand has managed to stay true to its values over the years and at the same time has always pushed for improvements. We share the same passion for freedom, and it's a joy to be able to express this together!'.