Channel 4 launches new digital platform


12 09 2014

Channel 4 has announced All 4, the new digital home of all Channel 4 content, which is set to replace 4oD by providing a new user-friendly interface structured around three sections: On Demand (catch up content), Now (live broadcasts) and On Soon (new programme clips).

David Abraham, Chief Executive of Channel 4, also promised All 4 will provide personalised content for registered users, and said 'We think the future of TV viewing lies not with either linear or on-demand, but a creative and visual integration of the two worlds'.

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