Bear Grylls has been announced as global ambassador for Land Rover in a multi-year partnership which will see the British adventurer and presenter support the brand's activity at a global level and help launch its new Discovery Sport model.

Grylls commented 'I've used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming, from deserts and jungles to the highest mountains. They always deliver a rugged reliability that you can always count on when the chips are down in hostile environments'. Previous ambassadors include Sir Ranulph Fiennes and Ben Saunders.