Matthew McConaughey has joined forces with Lincoln Motor Company for a multi-year partnership which will see the Dallas Buyers Club star act as a 'storyteller' for the brand's TV and digital ad campaigns.

McConaughey commented 'Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration. Lincoln is an iconic, American brand and I like where they are heading with their transformation'.