British vloggers Dan Howell and Phil Lester have joined forces with Dr Pepper for its latest digital marketing campaign, starring in a video based around the brand's iconic 'What's The Worst That Could Happen?' slogan.

The pair is joined by fellow YouTubers Stuart Ashen, Dan Bull, PJ Liguori, Emma Pickles and WOTO's Brad and Liam. Fans are being encouraged to tweet their embarrassing 'What's The Worst That Could Happen?' stories, with the chance to win prizes including cinema and Thorpe Park tickets.