Professor Green has pledged his allegiance to #EastLDN as part of Westfield's We are LDN Summer campaign, which calls on Londoners to show their loyalty to either #EastLDN or #WestLDN.

The rapper posed in front of letters saying 'EAST' and asked his Instagram followers 'which are you, east or west?'. The initiative includes dance, music, art, food and fashion activities, taking place at Westfield London and Westfield Stratford, along with competitions and offers from Westfield's dining, entertainment and leisure retailers.