The British Fashion Council and eBay have announced the launch of a new initiative, BFC Contemporary, which provides fashion designers with a programme that delivers mentorship and offers strategic commercial opportunities.

The companies will work closely with selected designers, chosen for their creative excellence and commercial potential, to support and build their strategies. As part of the launch and to celebrate London Fashion Week, each designer will create a limited edition item that captures the essence of their signature aesthetic. The items will be sold on the first ever BFC Contemporary shop on eBay.