Blake Lively has returned to Gucci as ambassador of Gucci Première eau de toilette, appearing in a print campaign shot by Mert & Marcus that sees the Gossip Girl actress dressed in couture against the Los Angeles skyline.

Lively, who appeared in the brand's original Première eau de parfum ads in 2012, said 'For me, fragrance is bottled confidence. You spray it and you immediately feel empowered - there's a sensuality that comes with fragrance and there's a power that fragrance has on other people'.