Roberto Cavalli has confirmed Rita Ora as the new face of the brand.

The I Will Never Let You Down singer stars in an autumn/winter 2014 campaign shot by photographer Francesco Carrozzini, in which she poses in clothes ranging from a floral suit to ornate evening gowns. Ora, who described the campaign as a 'huge honour' on Instagram, has also worked with brands including DKNY, adidas, Charlotte Simone and Rimmel.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.