Daisy Lowe has been announced as the new face of British based scarf brand Charlotte Simone, which is headed up by Charlotte Beecham and inspired by Parisian style.

Lowe, who recently released a cookbook, took part in a pink-themed photoshoot in which she posed in a 'bath of fluff', following in the footsteps of Rita Ora, who modelled the label's 'popsicle' scarf - co-designed by stylist Kyle De'volle - in 2013.