American rapper Rick Ross has been announced as brand ambassador of mCig.

Ross will promote the herbal electronic cigarette company through his social media platforms and launch a co-branded product next year, named after his latest album Mastermind. He commented 'I take pride in dealing with only the best, which is why the mCig collaboration makes the most sense for me and my brand. I've been using the mCig for several months and most definitely enjoy the smoking experience... The mCig gives me the cleanest experience possible, and as an avid smoker, that's what I depend on'.