Olympic cyclist Victoria Pendleton and Embarrassing Bodies host Dr Christian Jessen are supporting drinks brand Simply Great's new campaign to encourage people to adopt healthier lifestyle habits through their food and drink choices.

Pendleton is asking the public to take part in an eight week challenge to promote a simple and sensible approach to staying, fit, happy and healthy long-term, and she commented 'I treat my body well in order to get the best results from it. That's why I'm supporting Be Simply Great, which is all about ditching faddy diets and making sustainable changes to your lifestyle instead'.