U2's Bono and The Edge have joined the board of directors at Fender as the iconic guitar brand plans new strategies to strengthen its engagement with consumers and to expand.

Bono commented 'Wherever you go in the world Fender is a standard bearer, not just for excellence in technology and craft, but for the influence of American culture... I'm excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft'.