Benedict Cumberbatch coat auctioned for Flying Start


17 04 2014

British Airways has teamed up with Belstaff to auction off the coat Benedict Cumberbatch wore for the cover of the airline's High Life magazine in aid of Flying Start, the company's charity partnership with Comic Relief.

Abigail Comber, Head of Marketing for British Airways, said 'Benedict Cumberbatch clearly has some very dedicated fans – so we saw it as a great opportunity to give them the chance to own the coat, and for us to be able to raise some funds for Flying Start to help children living incredibly tough lives in the UK and around the world'. The auction is live at highlife.ba.com/auction.

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